BANGKOK, March 12 (TNA) – Siam Nissan Automobile Co (SNA) on Friday launched Thailand’s first locally produced eco car, the Nissan March, which could save energy at the international standards.
SNA president Toru Hasegawa said Nissan March is a small vehicle with a 1,200cc three-cylinder engine with carbon dioxide emissions less than 120 grammes and able to use fuel more efficienty by up to 20 kilometres per litre.
Customers could order the new model at Nissan's sales representatives from Saturday. The cars’ first lot with a 5-speed manual transmission will be delivered to buyers within 2-3 weeks, while models of the Xtronic CVT technology, whose gear ratio can expand from its lowest to highest range, can be delivered from June.
Buyers In Thailand can purchase Nissan March starting at Bt375,000-Bt537,000 (some $11,300-16,000).
Regarding the model’s medium-term business plan, Siam Nissan Automobile is targetting achieving over 10 per cent of market share in the country.
The company expects to achieve the success of its eco car project and would roll out new models to the market at a rate of least one model per year until 2012 as well as continually develop sales agents’ quality.
Siam Nissan Automobile’s sales volumes in its 2009 financial year were at around 34,000 cars, a 22 per cent increase from 2008. The company plans to produce 48,000 cars in 2010, of which 20,000 are set for Nissan March.
Toshiyuki Shiga, Nissan Motor Company’s chief operating officer, said the firm’s eco car production has made Nissan a centre for manufacture, research and development, and customer service for eco cars. The company here is a production bases for this model together with bases in China, India and Mexico.
Nissan March will be sold in around 160 countries worldwide and is known as Nissan Micra in Europe and some other countries. (TNA)
Source www.mcot.net